Why I started Accsellerate?

Man called Guy Wendon in business suit giving a presentation about building a revenue-generating engine, with a slide showing a rocket launch.

Hi, I’m Guy, founder of the growth consultancy, Accsellerate.

For over 20 years, I’ve been helping tech companies grow; from ambitious VC-backed SaaS startups (like Veeqo, Groop and Neighbourly) looking to scale and build predictable rev engines to global corporates refining their commercial operations (like HSBC and Admiral).

I started Accsellerate for a very specific moment in a company’s journey; when growth matters, the clock is ticking, and you don’t yet have (or don’t want to commit to) a full-time Head of Sales.

Maybe you’re a founder still doing all the selling yourself, or you’ve got a small team that needs more structure, momentum, and clarity. That’s where I come in.

How I work

Hands typing on a laptop keyboard.

Embed Fast

I roll up my sleeves and work alongside you from day one, not from the sidelines.

Close-up of a tree cross-section showing tree rings and natural wood grain.

Build What Lasts

Strategies, systems, and habits that deliver results now and keep working long after I’m gone.

A diverse group of six people sitting at a white conference table with laptops, notebooks, and a large computer monitor, attending a meeting in a modern office. The background features a wall with colorful sticky notes and a wooden shelf with books and decorative items.

Blend Experience

Corporate discipline meets scale-up agility, so you get structure without losing momentum.

What drives me?

Culture is a big one for me. I’ve learned (sometimes the hard way) that even the smartest strategy will fail if the team isn’t engaged, aligned, and proud of what they’re doing.

My approach blends proven go-to-market strategy with the human side of sales; building high-performance teams that want to win together.

What I’ve learned along the way:

  • “The right culture makes growth so much easier”

  • “Simplicity always wins”

  • “A strategy only works if your team can actually run with it”

If you’re ready to bridge the gap between potential and performance — without the cost or risk of a permanent hire — let’s talk.